The Limiting Beliefs I Had to Face While Building FlingFlow
Starting an online store often looks like a technical project from the outside. Products, suppliers, payment systems, EU taxes, shipping rules, policies, layouts.
And to be honest, the technical side did take me ages to build.
When I first opened Shopify, the whole structure felt overwhelming and it took me long time to understand how everything actually fits together and how the system works - and I´m still learning. But the technical side wasn't even the hardest part.
The hardest part was starting.
One-Day Thinking - "I´ll start when ..."
When everything is perfect.
When I feel more confident.
When I know more.
When I have more money, time, or energy.
The truth?
There is no perfect moment.
Starting felt overwhelming because the vision was big. But on the other hand, staying still was no longer an option.
Starting meant facing all the limiting beliefs I hadn´t processed before in my life. I had to set my mind to trust that my vision of this whole mission is going to work out just fine. And despite of all the obstacles I was going to face, to keep the positive mindset. To trust the process.
So I started.
Not dramatically.
Not perfectly.
Just steadily.
One of my biggest subconscious blocks was overthinking
Not because I was afraid to act, but because I wanted to understand the whole picture first. I like to build things properly, to see how the pieces connect and what the final structure will look like.
But entrepreneurship rarely works like that.
You almost never see the full picture or the result in advance, and that was difficult for me to accept. Sometimes you simply have to move while things are still incomplete.
Overthinking also has another side effect:
it blocks your intuition.
When you analyze, worry and mentally turn things around too much, the connection to intuition becomes weaker. Intuition is quiet, calm and clear "feeling". Overthinking, on the other hand, often comes from fear and tends to feel restless, anxious and urgent.
Looking back now, I can see how overthinking kept me "almost ready" for months. At some point I realized something simple: you don't need all the answers now.
You need the courage to move with incomplete clarity - and trust your intuition!
Loss-based thinking – fear of losing something
Another limiting belief I had to face was loss-based thinking.
Not necessarily the fear of losing money - money was never the main point.
But the fear of something more subtle.
Maybe the fear of embarrassing myself.
Maybe the fear of being judged.
Maybe the fear of becoming visible.
When you build something publicly — like a brand, a blog, or an online store — you are no longer hiding behind ideas.
You are showing something that came from you. So it is very personal.
And that can feel surprisingly vulnerable.
At some point I realized something important: Most of the things we are afraid of losing were never really ours to begin with.
Other people's opinions.
External validation.
Letting go of those fears created space.
Space to build something more honest - and more me.
All-or-nothing thinking – the trap of perfection
The idea that things must be done perfectly before they are ready to be shared.
That everything should be clear, complete, and fully under control before moving forward.
Perfectionism can look like responsibility.
But very often it is simply another form of fear.
Fear of making mistakes.
Fear of doing something wrong.
Fear of being seen while things are still unfinished.
For a long time I believed that I should understand everything before taking the next step.
But building something new rarely works like that. Entrepreneurship is not a straight path.
It is movement. It is perseverance.
Step by step.
Decision by decision.
Learning along the way.
At some point I understood that waiting for perfection would mean waiting forever.
So I had to learn something that did not come naturally to me: To tolerate unfinishedness.
To move forward even when the picture is still forming.
Because building something meaningful is not about having everything figured out.
It is about continuing anyway.
What I´m learning
Building this store and brand is not just about e-commerce.
It is about becoming the version of myself who is willing to:
Show up.
Be visible.
Stand behind my values.
FlingFlow is authentic because it was built from the inside out.
Not from urgency.
Not from chasing trends.
But from alignment.
If you are building something from the heart, know this:
The blocks are not signs to stop.
They are signs you are expanding.
Breaking them is part of the launch.
And sometimes the real success is not the first sale.
It's the moment you realize you were ready all along 💚